Excerpt from EatSomethingSexy.com: Known for centuries in Asia, goji berries are called “happy berries” in China, where there aphrodisiac powers are held in high regard. In Chinese medicine, goji berries are administered to strengthen the adrenal system, believed to be a center of sexual energy. The fruit’s aphrodisiac status even found its way into an ancient Chinese proverb warning men who travel away from their families: “He who travels one thousand kilometers from home should not eat goji ”
Clinical tests have proven goji berries to be helpful in lowering bad cholesterol as well as a potential for treating metabolic syndrome, a precursor to erectile dysfunction. Its nutritional claims also include one of the highest contents of beta-carotine of all fruits. As such, goji berries are administered by health food practitioners for their promise of helping eaters to look and feel young.
The berries are most often sold dried, in which state their sweet/sour taste is like an intense cross between a dried cranberry and a golden raisin. They can be used in cooking similarly to a dried cranberry or can be tossed on salads or added to trail mix. In China, the dried fruit is cooked into savory chicken or pork stew and is also steeped as an herbal tonic. The Chinese even make wine from what they consider to be one of the most powerfully nutritious foods.